In 2020, following the birth of his child, Hiko purchased a camera to preserve the quiet, everyday moments of family life. In 2024, he began to approach photography more intentionally as a form of artistic expression.

His work centers on fleeting moments shared with his family—the changing light, subtle expressions, and unexpected scenes that reveal small stories within the everyday. Moving freely across animals, landscapes, railways, festivals, travel, and advertising, he seeks to convey not only what a moment looked like, but also its stillness, movement, atmosphere, and sense of time.

In 2025, Hiko became the first Japanese recipient of Advertising Photographer of the Year in the Advertising category at PX3 (Prix de la Photographie Paris), one of Europe’s leading international photography competitions. He also attended the award ceremony in Paris.